Sincerity is more than just a word. It is the foundation, the ‘key stone,’ the measure and the increments on which our trust and confidence in governments, its people, their processes, policies and application of law are predicated. Without sincerity exercised through the will to act upon the words and ideas we speak, and promote through accountability – everything else falls away. Sincerity works on all levels, individually, collectively and is the very face of each of us and the mirrored face of who we are as a society. Sincerity or the lack of it ultimately defines us, is the measure of our net worth and effectiveness in our individual relationships with family, friends, and in the workplace. The old saying that: "Sincerity makes the very least person to be of more value than the most talented hypocrite" - is well founded.